How To Make Sales with Door Hangers

It’s true that in sales you have to use every resource available to you in order to succeed. With the multitude of resources available to you now a days, mostly online, there are older ways that have stood the test of time that are now looked over or forgotten that you should start exploiting. One of these is the door hanger.

Now you may be asking yourself: “What does the door hanger have to offer me that my other outlets don’t?”

Well, there are quite a few things. Beside the obvious fact that you will be instantly set apart from your competition for using this “old fashion” marketing, you can easily reach a large amount of people directly in a certain area. Door hangers can be a great way of getting those customers to notice you because you’re coming to them. A door hanger left at someone’s house sends the message, “I was here personally, and I have something to say directly to YOU. As a customer, you are important to me.” And as an added bonus, they are inexpensive to print and distribute.

If you’ve ever been in a hotel or rented a condo, you’re familiar with those door hangers that say “Do Not Disturb.” If you can imitate the way those door hangers are laid out, you’ll have a successful campaign. Why? Because people will actually read your message, you’ll have a direct impact on your customer. A well designed door hanger is sure to be read by the person who pulls it off the doorknob. As soon as the person picks it up, the message is conveyed! That’s what I like to call direct advertising!

Going back to the “Do Not Disturb” signs, you have to deliver a “call to action.” A request or a direction to do something. For example, if you are trying to bring awareness about the importance of having good tires on your car you could use “Drive Safely.” Or if you run a local pizza franchise you could use “Eat Hot Pizza Tonight.” Imagine the customer coming home from a long day at work to find a door hanger with this headline and a coupon at the bottom. The door hanger will probably result in a sale, or at least the thought of one. Remember, just because they didn’t buy today, it doesn’t mean they won’t buy tomorrow!

The premise here is to deliver your message creatively and personally. Please make sure you invest in a good designer, though, don’t let the printer throw on a design. It’ll be money down the drain.

If you need door hangers printed quickly, I personally recommend Vista Print.