How to use Twitter to make more sales

The online universe has been expanding endlessly since it’s creation in the early 70s, and today’s tools have never been used by so many different people. Your prospects are on twitter and facebook, chatting about what they want to buy and love to be sold. A search on twitter.com for “Used Car For Sale” will reveal several hundred people looking to find a great, dependable used car by tweeting to their friends.

Finding your prospects isn’t as hard as you think it is, below you’ll find a simple list of steps to immediately start finding people who want to buy your products or services.

1. Create an account: Twitter has made this a very simple process, I suggest you create an account and start browsing the site.

2. Create a brand: Branding yourself on cyberspace isn’t hard at all, especially with facebook and twitter. Services like TwitterBackgrounds.com and CustomThemes.net make it extremely simple for your prospects to recognize your personal brand.

3. Start talking: Find people that are looking for the things you are selling. If you are selling life insurance, find people who are in their 30s and have a young family. How you ask? Use WeFollow.com to find groups of people who like the things your target market likes, follow them and start talking with them.

4. Find your company: Do you represent a large corporation or company? Use the same search tool we used before to find negative or positive conversations about your company. Address their issues and become the face of your company on the web! You’ll start seeing people contact you instead of a faceless sales person.

5. Continue the conversation: Using the “@” feature on twitter, you can reply and be replied to from anywhere in the world. I suggest you use TweetDeck client to get instant replies from people who want to converse with you.

6. Add Value: As with any other mode of marketing, Twitter readers are always looking for valuable information. Assuming you are following a decent amount of people that fit your target market, you can start finding articles or tips that would be of interest to them and suggest they read them. Using the @UserName when updating your status, they’ll be able to see what you wrote.

As a final word, I’d like to remind my readers that Twitter isn’t  a hands off solution for you to make more sales. Although it simplifies the initial approach to a prospect, Twitter will require alot of work and value in order for it to yield results.

Great luck and don’t forget to follow our twitter page @SalesVeteran for constant updates.